// Who We Are
Senior analytics experts.
Built for ambitious growth teams.
Adasight is a boutique analytics and experimentation consultancy. We work with startups and scale-ups to build the data infrastructure, analytical capability, and experimentation culture they need to grow with confidence.
What we believe
Data should drive decisions
We believe every growth decision deserves evidence. We help companies build the analytics infrastructure and culture to make data-driven decisions the norm, not the exception.
Expertise over headcount
We operate as a senior-only team. Every engagement is led by practitioners who have built and scaled analytics systems at companies like Amplitude, Booking.com, Meta, and Canva.
Outcomes, not outputs
We measure our success by the impact we create for clients — not the number of dashboards delivered. Our work is done when your team can measure, analyse, and experiment independently.
The founding team
Dayana Marin
Co-founder & CEO
Formerly at Booking.com Growth & User Acquisition. Dayana leads Adasight's strategy and client partnerships, with deep expertise in growth analytics and data-driven marketing.
Gregor Spielmann
Co-founder & COO
Formerly at Amplitude and Optimizely. Gregor leads Adasight's sales and operations, with 10+ years specialising in product analytics, A/B testing, and growth experimentation.
Want to work together?
Book a 30-minute discovery call to discuss your analytics challenges and how Adasight can help.
Let's Talk